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‘Carefluencers’ Share Tips and Support for Caring for Older Loved Ones

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Abuela in San Jose Becomes Social Media Sensation Thanks to Grandson’s Care

In the bustling city of San Jose, California, there is a beloved abuela who has captured the hearts of thousands with her infectious smile and vibrant personality. Mardonia Galeana, 89, has become a local celebrity, thanks to the online presence created by her grandson, Yosimar Reyes.

With more grandchildren than she can count, Ms. Galeana is known for her warm hugs and blessings that she bestows upon strangers on the street. Her grandson, Mr. Reyes, has been chronicling their adventures and daily life on a private Instagram account, where they have amassed a following of over 21,000 people.

From trips to New Orleans to strolls around the San Jose Flea Market, Mr. Reyes showcases the love and care he provides to his grandmother, who he affectionately refers to as his “personal stylist.” Despite his own aspirations as an artist and writer, Mr. Reyes takes pride in caring for his grandmother, ensuring she is well-dressed and well-cared for.

Their story is part of a growing trend of “carefluencers,” individuals who share the realities of providing round-the-clock care for older loved ones on social media. As the population ages, the number of unpaid caregivers in the United States continues to rise, highlighting the importance of sharing these experiences and providing support for others in similar situations.

While some may question the ethics of sharing such intimate moments online, experts like Francesca Falzarano, a gerontology professor, believe that the benefits outweigh the risks. By raising awareness and visibility of caregiving, these caregivers are creating a sense of community and support for others facing similar challenges.

For Ms. Galeana and Mr. Reyes, their online presence has not only brought them closer together but has also provided a sense of belonging and recognition in their community. As Ms. Galeana approaches her 90th birthday, she remains grateful for the love and support she receives from strangers who have encountered her online.

Despite the challenges they face, Ms. Galeana and Mr. Reyes continue to inspire others with their story of love, resilience, and the power of caregiving. As Ms. Galeana reflects on her journey, she is grateful for the opportunity to share her life with the world and be the star of her own story, thanks to the love and care of her devoted grandson.

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