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Alexis Bittar’s Playful Ad Campaign with Susan Sarandon Pokes Fun at Fashion Industry

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The fashion world is abuzz with the latest social media sensation – a darkly comic series of vignettes featuring two hard-bitten dames clashing over a man. But this isn’t your typical drama – one of the women involved is fictional, while the other is none other than Oscar-winning actress Susan Sarandon.

In this twisted tale, Sarandon plays a flinty version of herself, grilling the imperious fashion diva Margeaux Goldrich, played by actress Patricia Black, about her suspected role in her husband’s untimely death. The narrative unfolds in a series of short episodes created by jewelry designer Alexis Bittar as part of a marketing campaign for his namesake company.

The star-studded cast also includes other style-world personalities like stylist Mel Ottenberg, model Coco Rocha, nightlife fixture Amanda Lepore, and fashion publicist Kelly Cutrone. Each episode features barb-spewing characters and is filled with over-the-top antics that will keep viewers entertained.

Bittar, who wanted to create a community through the video campaign, aimed to showcase not only his jewelry and accessories but also the eccentric cast of characters he has assembled. The series serves as a love letter to New York and pays homage to the colorful personalities that have influenced Bittar throughout his career.

For those who can’t relate to the fashion world, the characters in the series may still feel familiar. As actress Patricia Black notes, we’ve all encountered someone like Margeaux in our lives – a domineering figure who commands attention and respect.

Despite the star-studded cast, none of the participants received monetary payment for their appearances. Instead, they were drawn to the project for its unique and creative concept. As Kelly Cutrone jokingly remarked, “I will work for bangles.”

With its mix of humor, drama, and star power, the Alexis Bittar video campaign is sure to captivate audiences and leave them eagerly awaiting the next installment in this twisted tale of love, betrayal, and murder.

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