The Chicago White Sox announced significant season-ticket price cuts on Wednesday, but their woes continued as Yankees captain Aaron Judge made history by hitting his 300th career home run against them just hours later. The Yankees went on to win 10-2, handing the White Sox their 93rd loss of the season.
With 93 losses halfway through August, the White Sox are on track to potentially finish with a record-breaking 38-124 season. This would surpass the 1962 New York Mets for the most losses in a single season. The team’s struggles have also been reflected in attendance numbers, with the White Sox having the fourth-lowest average attendance in the majors this year.
In response to their poor performance, the team’s senior vice president and chief revenue and marketing officer, Brooks Boyer, acknowledged the need to cut prices for season-ticket holders next year. The firing of manager Pedro Grifol and the appointment of interim manager Grady Sizemore have been part of the team’s efforts to turn things around.
Despite being officially eliminated from winning the American League Central, the White Sox are still pushing forward. Fans interested in next season can expect the first 2025 season-ticket payment to be due on Sept. 30. Boyer emphasized the importance of knowing the team’s season-ticket base in order to make decisions for the offseason.
As the White Sox continue to struggle on the field, fans and analysts alike will be watching to see how the team addresses its challenges and works towards a brighter future.