Kamala Harris Embraces Charli XCX’s Brat Album Cover Trend in Campaign Rebrand
In a bold move to revamp her campaign’s online presence, Kamala Harris has embraced a social media trend inspired by pop star Charli XCX’s Brat album cover. The presumptive Democratic presidential nominee has integrated references to the album across her campaign’s account, renaming it Kamala HQ.
The rebrand comes as Charli showed her support by tweeting “kamala IS brat” shortly after President Joe Biden announced his withdrawal from the race and endorsed his vice-president. By Monday morning, Ms. Harris had fully embraced Charli’s backing, with the account sporting a new lime green photo in the style of the Brat album cover.
Charli’s album, Brat, features artwork of a lime green square with the word “brat” written in a low-resolution Arial font. The concept of “brat” represents a person who embodies a more rebellious and hedonistic attitude, rejecting the traditional “clean girl” aesthetic popularized on platforms like TikTok.
The #bratsummer trend has gained significant traction on social media, with nearly one million posts on TikTok featuring the lime green theme. Supporters of Ms. Harris have been creating videos combining clips of her speaking with songs from Charli’s album, further solidifying the connection between the two.
In a recent viral video, Ms. Harris shared a story about her mother during a White House event, showcasing her authenticity and relatability. Supporters have even started posting memes of coconut trees, referencing a quote from Ms. Harris about young people not just falling out of a coconut tree.
The campaign’s rebranding efforts have resonated with younger voters, positioning Ms. Harris as the “cool girl” option in the presidential race. Following President Biden’s endorsement, the campaign officially filed to alter its name to ‘Harris for President,’ signaling Ms. Harris’s transition to a presidential candidate.
With the support of Charli XCX and a fresh new look inspired by the Brat album cover, Kamala Harris is making waves in the digital sphere and capturing the attention of a new generation of voters.
