Major video game makers are facing a potential strike by Hollywood performers over the use of artificial intelligence (AI) in video game development. The strike comes after a year and a half of negotiations between the games studios and a union representing over 2,500 performers.
While both sides have reached agreements on issues such as wages and job safety, protections related to the use of AI technology remain a major sticking point. The Screen Actors Guild-American Federation of Television and Radio Artists (Sag-Aftra) called for the strike, citing concerns about gaming studios using AI to reproduce performers’ voices and physical appearance without fair compensation.
“We’re not going to consent to a contract that allows companies to abuse AI to the detriment of our members,” Sag-Aftra said in a statement.
On the other hand, video game studios claim they have already made significant concessions to the union’s demands. “We are disappointed the union has chosen to walk away when we are so close to a deal,” said Audrey Cooling, a spokesperson for the 10 video game producers negotiating with Sag-Aftra.
The Interactive Media Agreement, which covers artists providing voiceover services and on-camera work for video game characters, is at the center of the dispute. The current agreement, which lacks AI protections, was set to expire in November 2022 but has been extended on a monthly basis as talks continue.
As the strike looms, the future of AI in video game development remains uncertain. Both sides are hoping to reach a resolution that protects performers while allowing for the continued advancement of technology in the industry.
