The US Olympic and Paralympic Committee has taken legal action against Logan Paul and KSI’s Prime energy drinks brand, alleging trademark infringement. The committee claims that Prime has used trademarked Olympic phrases and symbols on a special edition of its hydration drink featuring basketball star Kevin Durant, without permission.
According to the committee, Prime’s actions were deliberate and in bad faith, as they did not have an agreement for the use of the committee’s terminology and trademarks. The lawsuit, filed in Colorado, also accuses Prime of using the trademarks in internet campaigns and promotions, potentially misleading consumers into thinking there is a partnership between Prime and the US Olympic and Paralympic Committee.
Prime has faced criticism in the past for marketing its products to a younger audience, with concerns raised about the high caffeine content in its energy drink. Despite this, Prime has stated that it complies with regulatory requirements in the countries it operates in.
Prime, founded by Logan Paul and KSI, has gained popularity with over 40 million YouTube followers between them. The brand was released in the UK with much fanfare in 2022, leading to some stores limiting the number of bottles sold per customer. Prime has also collaborated with top sporting stars and teams such as Arsenal and the LA Dodgers.
The BBC has reached out to Prime for comment on the lawsuit filed by the US Olympic and Paralympic Committee. This legal battle between the committee and Prime is sure to attract attention as it unfolds in the coming days.
