The collaboration between Unstoppable Domains and the Brand Safety Alliance through GlobalBlock is making waves in the fight against online brand impersonation and fraud. With the incorporation of Unstoppable Domains’ suite of Web3 extensions, including .nft, .crypto, and .blockchain, GlobalBlock is now able to offer brand owners an unprecedented level of protection in the evolving digital landscape.
Brand owners can now preemptively block the registration of domains that could be used for malicious purposes, safeguarding their trademarks and intellectual properties. This partnership signifies a new chapter in brand protection and empowers businesses to secure their digital identities on the decentralized web.
Tony Kirsch, the Commercial Director of the Brand Safety Alliance, emphasized the importance of this collaboration in pushing protective measures to the next frontier of digital technology. Sandy Carter, COO and Head of Business Development at Unstoppable Domains, echoed this sentiment, highlighting the significance of empowering brand owners to navigate the Web3 space without fear of impersonation.
As the internet continues to evolve, initiatives like GlobalBlock will be crucial in ensuring the integrity and trustworthiness of brands online. This forward-looking approach to digital brand safety sets a new standard for protecting brands in the ever-changing digital landscape.
