The latest trend in Hollywood is the rise of product-origin-story movies, and the newest addition to this genre is “Unfrosted: The Pop-Tarts Story.” This satirical history, directed by Jerry Seinfeld and starring Jim Gaffigan, Hugh Grant, and Amy Schumer, is set to premiere on Netflix this Friday.
But before diving into the fictionalized version of the Pop-Tarts creation story, let’s take a look at the real history behind this iconic breakfast treat. The rivalry between Kellogg’s and Post, both headquartered in Battle Creek, Michigan, played a significant role in the development of breakfast cereals in the 1960s. The Battle Creek Sanitarium, managed by the Kellogg brothers, was a hub for innovative food creations, including the famous Corn Flakes. C.W. Post, a former patient at the sanitarium, went on to start his own company, leading to the birth of the Cereal City.
In the movie, characters like Edsel Kellogg III and Marjorie Merriweather Post are portrayed in a comedic light, but in reality, Marjorie Post was a pioneering female executive and one of the wealthiest women in America. The invention of the toaster-prepared breakfast pastry, later known as Pop-Tarts, was credited to Post, who introduced the concept of partially dehydrated food wrapped in foil for freshness.
The film may take creative liberties with the story, but the real history of Pop-Tarts is just as fascinating. From the initial success of the unfrosted flavors to the introduction of iconic frosted varieties, Pop-Tarts quickly became a household name. And while the movie may embellish certain details for entertainment value, the true story of Pop-Tarts is a testament to innovation and creativity in the food industry.
As “Unfrosted: The Pop-Tarts Story” hits screens this week, audiences can enjoy a humorous take on the creation of this beloved breakfast treat while also learning about the real-life origins of Pop-Tarts. So grab a box of your favorite flavor and settle in for a nostalgic trip down memory lane with this quirky and entertaining film.
