The black T-shirt with the bold message “Everyone Watches Women’s Sports” has become a symbol of the growing momentum and popularity of women’s sports in recent months. From celebrities like Jason Sudeikis to late-night hosts like Jimmy Fallon, the shirt has been making waves both on and off the court.
Created by Togethxr, a media and apparel company co-founded by W.N.B.A. star Sue Bird and other female athletes, the shirt has seen a surge in demand as viewership of women’s basketball and other women’s sports continues to rise. With more than 18 million people tuning in to the 2024 N.C.A.A. women’s basketball championship game, it’s clear that the message on the shirt is resonating with fans.
The company has sold $3 million worth of shirts, hoodies, and tote bags with the slogan so far this year, with fans eager to show their support for women athletes. The shirt’s universal appeal, not tied to any specific athlete or team, has helped it become a must-have item for fans of all backgrounds.
As the popularity of women’s sports continues to grow, the message on the shirt serves as a reminder that women athletes have always had a dedicated fan base. With new merchandise on the way, including a shirt for the Paris Olympics with a French phrase meaning “Everyone watches women’s sports,” it’s clear that the movement to support women athletes is only gaining momentum.
