Title: Bag Balm, a Beauty Secret for Gen Z, Finds New Fame on TikTok
In a surprising turn of events, Bag Balm, a moisturizer originally created for healing cows’ udders, has become a trending beauty product among Gen Z “skinfluencers” on TikTok. The once humble salve is now being hailed as a cure for dry skin and dry lips by social media personalities like Alix Earle and beauty industry professionals like Madison Bailey.
Bag Balm, a concoction of petroleum jelly and lanolin, has been a staple in rural households for over 125 years. Originally marketed for farm use, it has since found its way into the beauty routines of people who have never set foot on a farm. Celebrities like Raquel Welch and Shania Twain have even endorsed its skin-saving properties.
Despite its newfound popularity in the beauty world, Bag Balm remains true to its roots in Lyndonville, Vermont, where it is still produced in small batches. The company behind Bag Balm has adapted to the digital age by introducing new products like lip moisturizers and exfoliating body washes, but they remain committed to their simple and versatile brand ethos.
While some may still be hesitant to use a product with agricultural origins on their skin, the loyal fans of Bag Balm swear by its effectiveness for a variety of uses, from diaper rash to chapped lips. The company’s president, Libby Parent, acknowledges the brand’s unique position in the market and is cautious about changing their business strategy too drastically.
As Bag Balm continues to gain popularity among a new generation of beauty enthusiasts, its timeless formula and heritage remain unchanged, making it a beloved beauty secret passed down through the generations.
