Three Cultish London Fashion Brands Make a Splash in the US Market
As the pandemic led many Americans to explore new brands online, three cultish London fashion brands have decided to make their mark on the East and West Coasts of the United States. These brands, Hunza G, Rixo, and Me+Em, have experienced a surge in popularity during this time and are now ready to expand their reach across the Atlantic.
Hunza G, known for its signature wrinkly-crinkly Lycra swimsuits, has set up a six-month pop-up store on Melrose Avenue in West Hollywood, California. The brand, revived in 2015 by creative director Georgiana Huddart, offers swimsuits in a distinctive knitted seersucker fabric that molds to fit women of different sizes. With prices ranging from $200 to $300 for women and $90 to $105 for kids, Hunza G aims to provide inclusive and body-positive swimwear options for all.
Rixo, established in 2015 by best friends Henrietta Rix and Orlagh McCloskey, is known for its vintage-inspired looks in distinctive prints. The brand, popular among affluent British women, will open a pop-up store on Prince Street in SoHo, New York, offering exclusive in-store products and a revival of their iconic Gio dress. With prices starting at $250, Rixo’s collections cater to customers looking for timeless and aspirational pieces.
Me+Em, founded in 2009 by Clare Hornby, targets busy women with its versatile and chic contemporary womenswear. The brand, known for its simple yet sophisticated pieces, has opened a store on Madison Avenue in New York and plans to expand to SoHo and East Hampton next month. With prices ranging from $40 to $600, Me+Em offers wardrobe solutions for women who are juggling work, family, and social commitments.
These three London brands bring a unique and fresh perspective to the US fashion market, offering quality and style that appeal to a diverse range of customers. With their expansion to the East and West Coasts, they are set to make a splash and carve out a niche for themselves in the competitive American fashion landscape.
