Fans at Reading and Leeds Festival are not just braving the unpredictable weather for headline sets from music legends like Lana Del Rey and Catfish and the Bottlemen. This year, a new type of performer is pulling in the crowds: TikTokers.
The festival introduced the Aux stage for the first time, featuring some of the UK’s most recognizable internet personalities. Headliners Chunkz and Filly, with over 8.7 million followers on TikTok between them, are drawing in audiences that some bands could only dream of.
Other performers on the Aux stage include Max Baledge, George Clarke, and Ayamé, all with millions of followers on social media platforms. Festival organizer Melvin Benn acknowledges the impact of content creators on culture, especially with young people, and sees the Aux stage as a way to bridge the gap between online and live entertainment.
However, the introduction of this new innovation hasn’t been without its challenges. At the Leeds festival, the Aux stage had to be closed due to Storm Lilian, causing most performances to be canceled. Despite this setback, performers like Max Baledge are still finding ways to connect with their fans and make the most of the festival experience.
Audience members at the Aux stage are sharing dilemmas, embarrassing moments, and engaging in candid conversations. While some are there to seek shelter from the rain, others like Eliz and Lilyemma find the performances inspiring and entertaining.
Overall, festival-goers like Ellie, Barry, Hannah, and Jade see the Aux stage as a great addition to Reading and Leeds, providing a unique break from live music and a chance to see their favorite social media stars in person. As TikTok continues to dominate the online world, the Aux stage offers a live platform for fans to connect beyond the screen and enjoy a different kind of entertainment at the festival.
