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The Reason Behind the $72 Price Tag on This Bouquet of Red Roses in NYC

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Flower shop owner, Mr. Patrikis, navigates the challenges of the booming floral industry

In the bustling streets of New York City, one flower shop stands out among the rest. Ditmars Flower Shop, owned by Mr. Patrikis, is the last remaining florist on his block, a testament to his resilience in the face of a rapidly changing industry.

To keep his business afloat, Mr. Patrikis is constantly on the phone, negotiating with distributors to secure the best deals on stems and ribbons. With prices ranging from $10 to over $120 for a dozen roses, depending on factors like length and origin, every negotiation counts.

The pandemic brought a surge in flower sales, but it also brought higher costs and supply chain issues. Despite the challenges, Mr. Patrikis has managed to increase his sales volume, selling over 100,000 red roses this year, up from 70,000 in 2019.

However, the future of the floral industry remains uncertain. The Society of American Florists predicts a decline in the number of flower shops in the country, with many facing retirement or consolidation. In New York City alone, the number of florists has already decreased.

For Mr. Patrikis, the family business is more than just a job – it’s a legacy. His father, a Greek immigrant, started selling flowers in the subway before opening the first flower shop in Astoria. Now, Mr. Patrikis continues the tradition, serving a diverse range of clients from weddings to funerals.

As he looks to the future, Mr. Patrikis remains optimistic, thanks in part to owning the building where his shop is located. In an industry where stability is hard to come by, he knows that owning his own space is key to long-term success.

With the floral industry facing challenges on all fronts, Mr. Patrikis’s story is a reminder of the resilience and determination needed to thrive in a changing market.

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