Title: Paperless Post: From Digital Disruption to Cultural Icon
In the bustling Lower Manhattan office of Paperless Post, James Hirschfeld, one of the company’s founders, is immersed in the world of digital invitation design. With upcoming motifs like New Victorian and collaborations with renowned graphic designers, Paperless Post is at the forefront of the digital stationery industry.
Founded by James and his sister Alexa Hirschfeld in 2009, Paperless Post has revolutionized the way people send invitations. With over 650 million invitations sent, the company has garnered a loyal following and even inspired a sketch on “Saturday Night Live.”
Despite initial skepticism from traditionalists in the stationery industry, Paperless Post has proven its staying power. Collaborations with heritage brands and a unique blend of physical invitation aesthetics with digital convenience have set the company apart.
The journey of Paperless Post began at Harvard, where the Hirschfeld siblings harnessed their entrepreneurial spirit to create a platform that filled a gap in the market. With a mix of free offerings and premium services, Paperless Post quickly gained traction and secured investments from notable backers.
Guided by their mother’s advice to embrace “guts and scrappiness,” the Hirschfelds have navigated the challenges of the digital age and evolving communication trends. Despite facing competition and economic downturns, Paperless Post continues to innovate and adapt to meet the needs of its users.
As the digital landscape evolves, Paperless Post remains a cultural icon, synonymous with stylish and convenient digital correspondence. With a blend of creativity, technology, and business acumen, the Hirschfeld siblings have built a company that has left a lasting impact on the way we invite and connect with others.
