Tamagotchi, the iconic virtual pet from the 1990s, is making a major comeback. The brand, owned by Bandai Namco, has seen global sales more than double between 2022 and 2023, leading to the opening of its first shop in the UK in Camden Market.
The modern Tamagotchi may look the same on the outside – a colorful egg with a digital screen and buttons – but it now offers much more functionality. With features like the ability to connect with friends, play on Wi-Fi, and download items, the new Tamagotchi is appealing to a wide range of players, both young and old.
Despite the rise of other virtual pet options on the market, such as Bitzee and Punirunes, Tamagotchi remains a fan favorite for many due to its nostalgic appeal. YouTube personalities like EmmalutionYT and Lost in Translationmon have shared their love for Tamagotchi, citing nostalgia, community, and escapism as key reasons for their continued interest in the virtual pet.
As the world continues to face challenges, the simple joy of caring for a virtual pet like Tamagotchi offers a welcome escape for many fans. With its enduring popularity and new features, Tamagotchi is proving that some things never go out of style.
