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Start-ups assert that beanless coffee is a more ethical option

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Zoe Corbyn, a journalist, recently delved into the world of beanless coffee to uncover how this innovative alternative to traditional coffee tastes. In a high-end coffee shop in San Francisco, Zoe sampled a cup of espresso made without a single coffee bean, courtesy of Atomo, a Seattle-based start-up leading the charge in the alt-coffee movement.

Atomo’s beanless coffee is crafted from ingredients like date seeds, sunflower seed extract, and pea protein, aiming to replicate the taste, caffeine kick, and overall coffee-drinking experience of traditional brews. Not only does Atomo offer a unique flavor profile, but it also presents a more environmentally friendly option compared to conventional coffee production, which is a significant contributor to deforestation.

With the global coffee market facing challenges related to sustainability and deforestation, beanless coffee companies like Atomo and Dutch start-up Northern Wonder are offering a potential solution. By using innovative ingredients and methods, these companies are paving the way for a new era of coffee consumption that is both ethical and environmentally conscious.

While the concept of beanless coffee may seem unconventional, the industry is gaining traction, with companies like Atomo and Northern Wonder making waves in the market. As consumers become more aware of the environmental impact of their coffee choices, beanless coffee could offer a viable alternative that not only tastes great but also supports sustainable practices.

As the alt-coffee movement continues to grow, it raises important questions about the future of coffee production and consumption. While traditional coffee will always hold a special place in the hearts of many, beanless coffee offers a promising glimpse into a more sustainable and ethical coffee industry.

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