YouTube superstars the Sidemen have taken the reality TV world by storm with the launch of their new show, “Inside.” The show, which locks 10 influencers in a house for a week to battle for a prize worth up to £1m, has already garnered over four million views on YouTube within 24 hours of its release.
The contestants include familiar faces like Love Island’s Chloe Burrows, Made In Chelsea star Liv Bentley, and YouTuber Joe Weller. The Sidemen, a group of British internet stars with over 130 million YouTube subscribers, have created and hosted the show, putting their own unique spin on successful reality TV formats like Big Brother.
Unlike traditional reality shows, “Inside” promises to be a bit more raw and chaotic, with no restrictions on swearing. The contestants will face fiendish challenges that can see the £1m prize pot reduced, as they navigate through the house and try not to lose money on luxuries like hot showers, tea bags, and crisps.
The show will compete for viewership with popular shows like Love Island, but the Sidemen are confident that their unique approach will set them apart. With bonus content available on their subscription service leading up to the final episode, the Sidemen are hoping to keep fans engaged and entertained.
“Inside” is just the latest in a trend of YouTube stars launching their own big-money game shows, with MrBeast recently announcing Beast Games with a $5m prize. The competition is heating up in the world of online entertainment, and the Sidemen are at the forefront of this exciting new wave.
