Luxury-Goods Consumption: A Fantasy or a Necessity?
Luxury-goods consumption has always been a topic of fascination and debate. The desire for items that are not necessarily needed, but are coveted for their exclusivity and status symbol, is a concept deeply ingrained in society. This season’s men’s wear shows in Milan have once again brought this topic to the forefront, with a focus on want and desire more than anything else.
At the Ralph Lauren Purple Label presentation, viewers were transported into a world of fantasy, where celebrities like Chris Pine, Colman Domingo, and Usher were seen donning extravagant outfits that most people can only dream of wearing. The show was a clear indication of what fashion is intended for – to transport us from our real circumstances and into a realm of luxury and opulence.
Designer brands like Gucci, Fendi, and JW Anderson showcased their latest collections, each offering a unique and extravagant take on men’s fashion. From trapeze jackets to balmacaan coats, the designs were daring and bold, pushing the boundaries of traditional menswear.
However, behind the glitz and glamour of the fashion world lies a deeper truth – the unseemly emotions that drive fashion desire. As RuPaul famously said, “You’re born naked, and the rest is drag.” Fashion is not just about covering our nakedness, but about expressing ourselves and fulfilling our desires.
Brunello Cucinelli, known for his “quiet luxury,” sets the standard for taste and consumption in the fashion industry. His collection, showcased at the Palazzo Serbelloni, exuded elegance and sophistication, appealing to those with “Succession” money. The subtle yet luxurious designs of linen suits and pastel colors spoke to a sense of refined taste and sophistication.
In the end, luxury-goods consumption may seem like a frivolous indulgence, but for many, it is a way to express themselves and fulfill their desires. Whether it’s a linen field jacket or a safari jacket styled as evening wear, the allure of luxury fashion continues to captivate and inspire us to dream beyond our means.
