The Seder held in a warehouse in Brooklyn was unlike any other, with a guest list that included New York influencers, artists, designers, and more. The event was organized by Shtick, a pop-up dinner party series that aims to celebrate Jewish culture in a modern and engaging way.
The setup was extravagant, with a long table set for 100 guests in the Joyva warehouse, surrounded by stacks of halvah, a fudgelike sesame confection. The evening featured a D.J. with face tattoos and a unique Haggadah that characterized Passover as “the Super Bowl of Jewish holidays.”
Guests were treated to a cocktail hour on the factory floor, led in a service by a stylish rabbi, and served ceremonial ingredients in vintage champagne coupes. The event had a theme of “Secret Soviet Seder,” honoring Soviet Jews in the 1970s who faced discrimination for their religious practices.
Shtick founder Jacqueline Lobel, a freelance television producer, created the series to provide a new and exciting way to experience Jewish culture. The events are a mix of secular and religious elements, appealing to a wide range of guests.
Despite the ongoing conflict in the Middle East, the Seder did not focus heavily on political issues. Instead, guests enjoyed the unique experience and the opportunity to reconnect with Jewish ritual in a modern and engaging way.
As guests left the warehouse, the sounds of noshing could be heard, a fitting end to a night that was truly different from all other Seders.
