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Review of ‘When Women Ruled Fifth Avenue’ by Julie Satow

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Title: Glamour and Power: The Women Who Ruled Fifth Avenue

In a time when department stores were the epitome of glamour and luxury, women held the reins of power on Fifth Avenue. Julie Satow’s new book, “WHEN WOMEN RAN FIFTH AVENUE: Glamour and Power at the Dawn of American Fashion,” delves into the fascinating world of the female doyennes who shaped the landscape of American fashion.

The book explores the lives of these remarkable women who ran the show behind the scenes of the male-dominated department store industry. From the innovative strategies of Dorothy Shaver to the scandalous life of Odlum, each woman brought her own unique flair to the world of retail.

Satow’s narrative weaves together the stories of these influential figures, showcasing their impact on not just the fashion industry, but also on society as a whole. From promoting racial equality to revolutionizing retail practices, these women were trailblazers in their own right.

As the era of department stores fades into memory, “WHEN WOMEN RAN FIFTH AVENUE” serves as a poignant reminder of a time when shopping was an experience, and Fifth Avenue was the epicenter of glamour and sophistication. The book invites readers to step back in time and immerse themselves in the world of these powerful women who shaped American fashion.

With its engaging storytelling and rich historical detail, Satow’s book is a must-read for anyone interested in the intersection of fashion, power, and gender in American history. “WHEN WOMEN RAN FIFTH AVENUE” is a captivating journey through a bygone era of glamour and power, where women ruled Fifth Avenue with style and grace.

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