Amy Shack Egan is changing the game when it comes to wedding planning. As the founder of Modern Rebel, she specializes in creating what she calls “love parties” – events that celebrate the couple and their relationship in a unique and personalized way.
Gone are the days of traditional weddings with cookie-cutter ceremonies and receptions. With Modern Rebel, couples have the freedom to forgo walking down the aisle, wear unconventional attire, and even skip the dance floor in favor of a bouncy castle. Egan once organized an event where the wedding party dressed as astronauts and offered guests permanent tattoos instead of traditional favors.
Egan’s approach to wedding planning goes beyond just creating a beautiful event. She sees herself as a relationship expert, helping couples reflect and celebrate their partnership through their love party. By focusing on the couple and their unique connection, Egan aims to create a memorable and meaningful experience for her clients.
In a world where weddings have become synonymous with perfection and tradition, Egan’s anti-wedding philosophy is resonating with young couples who want to break free from the norm. With rates starting at $15,500, Egan works with couples who are willing to spend $100,000 to $200,000 on their event, seeking a relaxed and personalized approach to their big day.
As the wedding industry shifts towards more personalized and experiential celebrations, Egan’s Modern Rebel is at the forefront of this movement. By encouraging couples to rewrite the rules and focus on what truly matters to them, Egan is redefining what it means to say “I do” in the modern age.
