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Pharrell’s New Louis Vuitton Fragrance Draws Inspiration from ‘Photosynthesis’

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Pharrell Williams, the multi-talented musician and fashion icon, is known for his sunny disposition and positive vibes. Now, he is bringing that same energy to the world of fragrance with his new scent, LV Lovers, for Louis Vuitton.

Inspired by the concept of light and photosynthesis, Mr. Williams aimed to create a fragrance that evokes feelings of positivity and well-being. The chief ingredient in the perfume is galbanum, a woody-smelling gum-resin that gives off a sunny and uplifting aroma.

Collaborating with perfumers Jacques Cavallier-Belletrud and Camille Cavallier-Belletrud, Mr. Williams has crafted a scent that is both familiar and elevated, with hints of sweetness and light blue with a hint of purple.

Priced at $320, LV Lovers is set to hit shelves soon, offering fans the chance to experience Pharrell Williams’s signature sunny vibes in a bottle.

In other fashion news, Alessandro Michele, the former creative director of Gucci, has made waves with his new cruise collection for Valentino. While some critics have panned the collection for its eccentricity and romanticism, others see it as a blend of 1960s tailoring and ’70s hippie chic.

And for fans of the late designer Vivienne Westwood, Christie’s in London is auctioning off pieces from her personal collection, including iconic garments like an urn-shaped suit and a corseted silk-taffeta gown.

Fashion enthusiasts and fragrance lovers alike have plenty to look forward to in the world of style and scent, thanks to the creative minds behind these innovative designs and fragrances.

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