Pamela Anderson Embraces Aging and Authenticity in New Campaign
Former “Baywatch” star Pamela Anderson is making waves once again, but this time it’s not in a red swimsuit running down the beach. The 56-year-old actress and model is embracing her age and authenticity in a new campaign for the sustainable denim brand Re/Done.
In a recent video call, Anderson shared her thoughts on getting older, saying, “I’m enjoying the process of getting older. The things that are happening to my face – a little elasticity is leaving – I’m finding humor in that. I feel sexier now that I have some secrets and some mystery. We don’t learn that until later in our lives.”
The campaign, titled “Re/Done & Pam,” features Anderson in a range of denim pieces, from miniskirts to denim jackets, priced from $175 to $595. Anderson described the clothes as reminiscent of what she would have worn in the ’90s to the grocery store, reflecting on her “golden years.”
Despite her iconic role as C.J. Parker in “Baywatch,” Anderson insisted on keeping the campaign authentic and raw, with no makeup. She wanted the imagery to have more meaning than just a cash grab or putting a face to a brand.
Reflecting on her past, Anderson shared that the collection represents a capsule of her life during her time on “Baywatch,” when she was married to Tommy Lee and raising her two sons. She has since focused on reclaiming her personal brand, making her Broadway debut in “Chicago” and starring in a Netflix documentary.
Now, as she wraps up filming for “The Last Showgirl,” Anderson sees parallels between the movie and her own life. She views going barefaced as a metaphor for peeling off the layers of her life and starting fresh for the next chapter.
Anderson is excited for what the future holds, stating that it will be even better now that she doesn’t have to pretend to be something she’s not. With a newfound sense of authenticity and confidence, Pamela Anderson is proving that age is just a number and true beauty comes from within.
