Paraty: A Hidden Gem on Brazil’s Costa Verde
Nestled roughly halfway between São Paulo and Rio de Janeiro lies the picturesque coastal town of Paraty, a hidden gem that offers a glimpse into Brazil’s rich history and natural beauty. Despite its relative seclusion, Paraty has managed to maintain its charm and authenticity, making it a popular destination for travelers looking to escape the hustle and bustle of city life.
With a population of just 45,000, Paraty is not the easiest place to reach. Visitors can embark on a four-hour drive through mountainous terrain, take a 45-minute helicopter charter, or arrive by sea. However, it is this remoteness that has helped preserve the town’s historic quarter, with its cobblestone streets and whitewashed colonial facades dating back to the 18th and 19th centuries.
Originally a prosperous seaport during Brazil’s gold rush, Paraty later became a hub for the slave trade and the production of sugar cane and cachaça, the national spirit. However, as the town’s economic focus shifted to the coffee trade in the 19th century, Paraty began to decline and was eventually forgotten.
It wasn’t until the 1970s that Paraty experienced a revival, thanks to a new highway and an influx of artists, designers, and creative types who saw the town’s potential. Today, Paraty is home to a vibrant arts and culture scene, with galleries, boutiques, cafes, and small hotels dotting the historic streets.
Despite the influx of tourists in recent years, Paraty has managed to maintain its authenticity and charm, thanks in part to strict building codes that prevent the construction of skyscrapers and large resorts. According to local resident and nature photographer Dom João de Orleans e Bragança, Paraty has a timeless quality that sets it apart from other tourist destinations.
Whether you’re a history buff, nature lover, or simply looking for a peaceful retreat, Paraty offers something for everyone. So why not escape the crowds and discover this hidden gem on Brazil’s Costa Verde?
