Martin Starger, a television executive who played a pivotal role in shaping ABC’s prime time lineup in the 1970s, has passed away at the age of 92. Starger, who helped bring iconic shows like “Happy Days,” “Roots,” and “Rich Man, Poor Man” to the small screen, was known for his innovative programming choices and strategic vision.
During his time at ABC, Starger worked tirelessly to elevate the network’s standing in the ratings, introducing a mix of middlebrow programs and high-quality TV movies and mini-series. His efforts paid off with the massive success of “Roots,” a groundbreaking mini-series that captivated audiences and won numerous awards.
Despite facing stiff competition from NBC and CBS, Starger’s programming choices helped ABC climb to the top spot in prime time for the 1976-77 season. His legacy continued to shape the network’s lineup even after his departure, with several of the top-rated shows from that season originating during his tenure.
In addition to his work in television, Starger also ventured into producing movies, most notably the acclaimed film “Nashville” directed by Robert Altman. He continued to produce a variety of theatrical and television films over the years, leaving a lasting impact on the entertainment industry.
Starger’s passion for quality programming and dedication to his craft will be remembered by those who worked with him and audiences who enjoyed the shows he helped bring to life. His contributions to the world of television and film will not be forgotten.
