Grammy-Award-winning singer Lizzo has made waves once again, this time with the launch of her new shapewear-influenced swimwear line, Yitty. In a recent video interview, Lizzo revealed that the suits in her new line have a powerful hold, so much so that she has broken into a sweat trying to put them on.
Known for her advocacy of body positivity, Lizzo has tailored the concept to fit the times, calling it body neutrality. She acknowledges that loving your body every day is not always easy, but emphasizes the importance of self-acceptance and self-love.
The Yitty swimwear line, produced in partnership with Fabletics Inc., offers sizes ranging from 6X to XS, catering to a wide range of customers. Made partly from recycled fabric and designed to resist chlorine, the swimwear is engineered to provide even more support and hold.
With a range of styles including square-neck bikini tops, high-waist bottoms, and waist-cinching one-pieces, the Yitty swimwear line is priced from $50 to $100. Lizzo emphasizes the freedom and flexibility of the line, allowing customers to choose the level of compression they desire by simply selecting a different size.
While Lizzo has faced controversy in the past, including ongoing lawsuits and attacks on her appearance, she remains focused on spreading a message of self-love and empowerment. As she puts it, “My body is nobody’s business.” With the launch of her new swimwear line, Lizzo continues to inspire confidence and body positivity in her fans and customers.