Jacob Bernstein, a reporter for the Styles desk at The New York Times, has a unique beat that involves delving into the lives of influential figures in New York City. His coverage over the past year has included profiles on individuals such as Henry Kissinger, Alyssa Farah Griffin, and Sean Combs.
Unlike traditional beats that focus on one specific subject, Bernstein’s job takes him to late-night parties where power and privilege intersect. He often writes about soirees on the New York party scene, including events like the Met Gala after-parties and the Vanity Fair Oscar party.
In a recent phone conversation from the Hamptons, where he was reporting on a trendy members-only club, Bernstein shared his approach to covering the society beat. He emphasized the importance of breaking the ice at these “playgrounds of privilege” and shared anecdotes from his experiences at high-profile events.
Bernstein’s upbringing in New York City, as the child of famous writers Carl Bernstein and Nora Ephron, has influenced his perspective on the city’s social scene. He sees his beat as encompassing the entire life of the city, from Park Avenue fixtures to ballroom legends like Hector Xtravaganza.
One of Bernstein’s recent articles, which chronicled the downfall of art-world mogul Louise Blouin, showcased his ability to uncover compelling narratives within the world of wealth and power. He discussed how the idea for the article evolved and the process of reporting on Blouin’s bankruptcy.
When it comes to party reporting, Bernstein’s secret is simple: take a beta blocker and approach the people you’re intimidated by. He emphasized the importance of breaking the ice and finding the humor and tragedy in the world of privilege that he covers.
In deciding which narratives to pursue, Bernstein looks for subjects who challenge preconceived notions and offer a new perspective. Whether someone has been idolized or vilified, Bernstein seeks to uncover the complexities of their story and present a nuanced portrait to readers.
Overall, Jacob Bernstein’s work as a society reporter for The New York Times offers readers a glimpse into the lives of the city’s most influential and intriguing figures, shedding light on the power dynamics and privilege that shape New York’s social landscape.
