Meta, the parent company of popular social media platforms like Facebook, Instagram, WhatsApp, and Messenger, is set to revolutionize the way users interact with its apps. Mark Zuckerberg, the CEO of Meta, announced last spring his vision of introducing artificially intelligent assistants to billions of people in a meaningful way, and now, a year later, that vision is becoming a reality.
On Thursday, Meta will launch new versions of its A.I.-powered smart assistant software across its apps, making it practically omnipresent in users’ experiences. The latest technology, powered by Meta A.I. and LLaMA 3, the company’s most powerful large language model, will be available in more than a dozen countries, including the United States, Canada, Australia, and Singapore.
Users will be able to ask Meta A.I. for help in completing tasks and getting information, such as finding local events or restaurant recommendations. This initiative marks Meta’s largest rollout of A.I. technology in its apps, surpassing previous efforts to integrate A.I.-powered chatbots and characters.
Other tech giants like Microsoft and Google are also incorporating A.I. into their products, but Meta’s scale and commitment to open sourcing its A.I. technology set it apart. By open sourcing its A.I. models, Meta is allowing independent researchers and engineers to improve the technology and spot potential issues.
Despite concerns about A.I. saturation, Meta is confident that its new assistants will enhance users’ lives. The company is focused on educating users on how to interact with the A.I. assistants effectively and plans to integrate the technology into its Ray-Ban Meta smart glasses in the future.
Overall, Meta’s latest A.I. rollout represents a significant step towards a more intelligent and interactive user experience across its platforms. With billions of users globally, Meta is poised to shape the future of A.I.-powered technology in the social media landscape.
