The excitement was palpable on Greene Street in Manhattan as fans of Hailey Bieber lined up for the chance to experience the pop-up event hosted by her popular makeup and skin care brand, Rhode. Despite the long lines and anticipation, many fans were left disappointed as they realized they wouldn’t be getting a selfie with the celebrity herself.
The pop-up, which opened its doors at 11 a.m., offered fans the opportunity to purchase products like peptide lip balm and mini-blushes, all while immersing themselves in the world of Rhode. The storefront was adorned with mirrors bearing the brand name, and outside, an ice cream truck served up samples of Ms. Bieber’s signature flavor.
Hailey Bieber, who is currently pregnant, decided to skip the first day of the pop-up to focus on her well-being and the growth of her baby. Despite her absence, fans like Matthew Angeles and Marisa Darlene eagerly waited in line for hours to get their hands on Rhode products and experience the excitement of a pop-up event.
For some fans, the highlight of the day was the opportunity to try out the exclusive Pocket Blush in a peachy shade created specifically for the New York pop-up. Others, like Stella DiStasio and her friends, appreciated the minimalistic and aesthetic packaging of Rhode products.
As the day went on, the anticipation of a possible appearance by Hailey Bieber grew among fans, with some hoping she would make a surprise visit. However, as the event continued through July 3, it became clear that the focus was on the Rhode brand and the immersive experience it provided for fans.
Despite the absence of the celebrity herself, fans like Arrens Osorto remained excited about the opportunity to see Hailey Bieber’s makeup products and be a part of the Rhode world. And while Ms. Bieber may not have been present at the pop-up, her influence and the excitement surrounding her brand were undeniable.
