Floki, the popular cryptocurrency project, has made a major move in the sports industry by partnering with English Premier League club Nottingham Forest Football Club for the upcoming 2024/2025 season. This exciting collaboration comes hot on the heels of Floki’s announcement of its marketing campaign for the play-to-earn metaverse game Valhalla.
The partnership with Nottingham Forest marks a significant milestone for Floki, as it solidifies their presence in the world of football and opens up new avenues for marketing and brand exposure. By becoming the official cryptocurrency partner of Nottingham Forest, Floki will enjoy a range of benefits including brand marketing in the stadium, media presence, social media integration, and exclusive experiences.
One of the key highlights of the partnership is the visibility that Floki will receive during Nottingham Forest’s home games, with the crypto project’s brand name set to feature on camera-facing LED adverts for a 3-minute appearance. This exposure will undoubtedly help Floki reach a wider audience and strengthen its position in the cryptocurrency market.
Floki’s decision to partner with Nottingham Forest comes at a time when several other crypto projects and companies are also making inroads into the sports industry. For example, crypto exchange Kraken recently partnered with Tottenham Hotspur, while OKX has been in a partnership with Manchester City since July 2022.
Overall, Floki’s partnership with Nottingham Forest is a testament to the growing intersection between cryptocurrency and sports, and it will be interesting to see how this collaboration unfolds in the upcoming Premier League season. Stay tuned for more updates on this exciting development!