EveryWatch Sheds Light on Pre-Owned Swiss Watch Market
In the world of luxury Swiss watches, Rolex reigns supreme, with a market share of 30.3 percent and estimated sales topping 10 billion Swiss francs in 2023. However, due to the company’s strict policies on sharing point-of-sale data, traditional market reports often exclude the brand.
Enter EveryWatch, a new data-driven company that is revolutionizing the pre-owned watch market. Founded by Giovanni Prigigallo, EveryWatch aims to provide transparency and insight into the secondary market for luxury timepieces.
Based in Cagliari, Italy, EveryWatch aggregates data from over 300 auction houses and 180 marketplaces and dealers worldwide. Using artificial intelligence, the company publishes monthly reports that offer valuable statistics and trends in the pre-owned watch market.
For example, the February report revealed that the total value of watches in the secondary market was $9.4 billion. It also highlighted specific models, such as a Cartier Crash watch that sold for $277,200 and an Omega Seamaster that saw a price increase of over 107.2 percent compared to the previous month.
Prigigallo explained that EveryWatch was created to fill a gap in the industry, providing a much-needed service for collectors and enthusiasts alike. With the company’s innovative approach to data analysis, watch buyers and sellers now have access to valuable information that was previously unavailable.
As the Swiss watch industry continues to evolve, companies like EveryWatch are leading the way in bringing transparency and insight to the market. With their monthly reports and comprehensive data analysis, EveryWatch is helping to shape the future of the pre-owned watch sector.
