Crypto.com has made history by becoming the first crypto platform to partner with the UEFA Champions League. This groundbreaking collaboration, announced on August 14, marks the beginning of a multi-year partnership between the two entities.
As an official global sponsor of the UEFA Champions League, Crypto.com will work closely with UEFA to create unique experiences for fans and drive interest in both football and cryptocurrency. The partnership will encompass a range of activities, including in-stadium promotions, TV broadcasts, and advertising campaigns.
Steven Kalifowitz, Chief Marketing Officer of Crypto.com, emphasized the significance of this partnership in raising awareness about cryptocurrency among mainstream audiences. He believes that major sports events like the UEFA Champions League have the potential to introduce crypto to billions of people, ultimately increasing the value of cryptocurrencies in the future.
Kalifowitz stated, “We have successfully built the Crypto.com brand and community by producing innovative and groundbreaking moments and events in a way that others have not been able to replicate. Connecting our brand with engaged sports fans around the world has effectively grown our user base to over 100 million in pursuit of our mission of cryptocurrency in every wallet.”
By leveraging the global popularity of the UEFA Champions League, Crypto.com aims to create engaging moments that resonate with sports fans, thereby strengthening their brand and promoting broader crypto adoption. This partnership follows Crypto.com’s previous collaboration with Eminem for an advertising campaign.
This partnership between Crypto.com and the UEFA Champions League represents a significant step towards mainstream acceptance and adoption of cryptocurrency. As the world of sports and finance continue to intersect, collaborations like this one are likely to shape the future of both industries.
