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Creating a $2 billion game through unconventional methods

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The Elder Scrolls Online, a spin-off of the popular fantasy RPG series from Bethesda, has reached a significant milestone by celebrating its 10th anniversary with the Gold Road expansion. Despite facing initial challenges upon its release, the game has managed to attract 24 million players and generate $2 billion in revenue.

Developed by Zenimax Online Studios, The Elder Scrolls Online initially struggled to find its footing with both Elder Scrolls fans and MMORPG players. However, the team behind the game made a pivotal decision to pivot towards creating a virtual world where players could establish their identities and engage in various activities beyond traditional questing and leveling up.

This shift in focus proved to be successful, as the game now offers a wide range of activities such as housebuilding, a card game, and a detailed fashion mode. The sense of community within the game has also been a driving force for many players, with long-term players referring to themselves as an “ESO fam” and emphasizing the welcoming and inclusive nature of the community.

Looking ahead, The Elder Scrolls Online faces the challenge of attracting new players while also retaining its existing player base. With a decade of experience under their belt, the team behind the game is confident in their ability to continue evolving and improving the game to meet the changing needs and expectations of players.

As the game looks towards the future, the legacy of former Zenimax Online Studios boss Robert A Altman, who passed away in 2021, is remembered as instrumental in supporting the team and allowing them the time and resources needed to turn the game’s fortunes around. With a commitment to continuous learning and improvement, the team remains optimistic about the future of The Elder Scrolls Online and the potential for further success in the years to come.

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