Jason Brown, the founder of a recruitment company, had a unique experience planning his summer holiday to Amsterdam and Ireland this year. Instead of relying on traditional travel resources like TripAdvisor, he turned to ChatGPT, Open AI’s generative artificial intelligence tool, for assistance.
Using ChatGPT, Brown asked a variety of questions to help plan an itinerary for his 10-day trip with his family. The AI provided detailed suggestions for activities in Dublin, Galway, and Amsterdam, breaking down the itinerary into morning, afternoon, and evening activities. Brown described the experience as “fantastic” and appreciated the efficiency of receiving personalized recommendations in just 15 seconds.
While Brown found the AI suggestions helpful, he also relied on recommendations from friends and online communities to enhance his travel experience. This combination allowed him to discover hidden gems and unique experiences that may not have been included in the AI-generated itinerary.
The use of AI in travel planning is becoming increasingly popular, with one in 10 Britons having used AI for travel planning and one in five expressing interest in using it in the future. However, there are challenges associated with relying solely on AI for travel recommendations.
Rebecca Crowe, a freelance writer, shared her cautionary tale of relying on AI for trip planning, citing instances where the recommendations were outdated or inaccurate. She advises using AI as a starting point for inspiration but recommends cross-referencing suggestions with reliable sources to ensure accuracy.
As AI continues to evolve and improve, travel companies are incorporating AI services into their offerings to assist travelers in planning their trips. While AI can provide personalized recommendations and itineraries, it is essential for travelers to verify the information provided and supplement it with additional research to ensure a smooth and enjoyable travel experience.
