The Gallagher brothers, Noel and Liam, have recently taken aim at Ticketmaster’s dynamic pricing system, which has come under scrutiny by the UK competition regulator. The Competition and Markets Authority (CMA) has launched an investigation into the sale of Oasis tickets, particularly focusing on the use of dynamic pricing.
Dynamic pricing is a practice where ticket prices fluctuate based on demand, and in the case of Oasis tickets, prices reportedly rose significantly on Ticketmaster, where the tickets were originally sold. This led to backlash from fans who claimed they ended up paying much more than expected for tickets to the band’s reunion tour.
Both Noel and Liam Gallagher have criticized the system, with Noel stating that Oasis leaves decisions on ticketing and pricing entirely to their promoters and management. The CMA’s investigation will look into whether Ticketmaster engaged in unfair commercial practices, provided clear information to buyers about potential price increases, and put pressure on consumers to make quick purchases.
Ticketmaster, as one of the official sellers for the Oasis shows, has denied setting ticket pricing policy, attributing it to artists and promoters. However, an investigation by the BBC revealed that there are connections between the promoters of the Oasis tour and Live Nation, the multinational company that owns Ticketmaster.
The CMA has stated that dynamic pricing itself is not unlawful, but it must be done in a transparent manner that does not mislead consumers. The regulator is keeping all options open for potential action, including enforcement measures if consumer protection laws have been breached.
Fans are encouraged to submit evidence of their ticket-buying experiences, and Oasis has added more tour dates with a staggered invitation-only ballot system in response to the controversy. The band’s fans have expressed disappointment and frustration over the ticket prices, with some feeling that Oasis has betrayed their connection with ordinary working-class fans.
This investigation comes on the heels of Ticketmaster’s apology to Taylor Swift and her fans last year over ticket sales issues during her Eras Tour. The company has faced criticism for its control over the live music market and alleged inflation of ticket prices with fees and service charges.
Ticketmaster, Live Nation, and the promoters involved in the Oasis tour have not yet responded to requests for comment on the investigation. The CMA’s probe will shed light on the practices of ticket-selling platforms and their impact on consumers, as fans continue to demand fair and transparent ticketing processes.
