Netflix cuts subscription rates to 60 % in India. The mobile plan of ₹199 and basic plan of ₹499 are now of ₹149 and ₹199 respectively. The standard plan will now be of ₹499 and for the premium subscription, users will have to pay ₹649 for a month. These plans were earlier charged at ₹649 and ₹799, respectively.
“We are dropping our prices and it’s across the board, across our plans. This will include all our services – local and global. The biggest drop of 60 per cent is in the basic plan because we want the audiences to watch Netflix on a bigger screen or on any device, so that has gone down from ₹499 to ₹199,” Monika Shergill, Netflix vice president for content (India), told PTI.
Netflix was launched in India in 2016 and offered subscription plans starting from ₹500. The pricing was changed and the mobile plan was introduced.
“We have had great momentum since the time we came here (India), particularly over the last two years. When we came in, we were more of a service that brought global content,” Shergill stated to PTI.
“But in the last two-three years that has been changing dramatically and we are expanding our slate… The whole focus is on reaching our larger set of audiences out there, it’s a very organic expansion strategy to go out there,” she added.