The cultural phenomenon of “brat” has taken the world by storm this summer, with Charli XCX’s album of the same name inspiring millions of posts, dance moves, and even reaching the heights of American politics. However, as the days grow shorter and the nights get longer, Charli XCX has declared that “brat summer” is officially over.
The concept of “brat” represents a rebellious attitude, a rejection of the traditional “clean girl” aesthetic, and a celebration of being unapologetically oneself. Charli XCX described it as someone who is a little messy, likes to party, and is honest and blunt.
The impact of “brat” has even reached the world of politics, with Charli XCX declaring Vice President Kamala Harris as “brat” after President Joe Biden endorsed her. The Harris campaign embraced the album’s aesthetic, renaming her profile Kamala HQ and incorporating lime green imagery reminiscent of the Brat album cover.
While some fans are ready to move on from “brat summer,” others are determined to keep the spirit alive, with one fan even calling for a “Brat Autumn.” As we approach the Halloween season, the question remains – is it time to rebrand, or will “brat” continue to be a state of mind rather than just a season?
