Fold, the Bitcoin app founded by Will Reeves and Matt Luongo in 2014, is on a mission to revolutionize the way people interact with Bitcoin. With a recent iteration in 2019, Fold aims to be the ultimate app that connects Bitcoin to both traditional banking and the new world of Bitcoin L2s.
With headquarters located remotely and a treasury filled with Bitcoin since its founding, Fold has 22 employees dedicated to making Bitcoin more accessible and user-friendly. The app allows users to earn Bitcoin rewards on everyday purchases and dollar-cost average into Bitcoin, making it easier for both seasoned Bitcoiners and newcomers to the space.
Reeves envisions Fold as a bridge between the old world of traditional banking and the new world of Bitcoin, offering features and benefits that traditional banks simply can’t match. With plans to incorporate Lightning, Liquid, and other Bitcoin L2s, Fold is positioning itself as a one-stop-shop for all things Bitcoin.
The company has gone through several phases of evolution, starting as a platform for buying and selling gift cards for Bitcoin before pivoting to focus on Bitcoin rewards for everyday purchases. Now, in its third iteration, Fold is looking to integrate Bitcoin more deeply into users’ financial lives, encouraging them to save, buy, and spend Bitcoin regularly.
While Fold currently only serves US residents, Reeves has plans to expand internationally, leveraging the company’s infrastructure to launch products in other countries. With a focus on making Fold accessible to both hardcore Bitcoiners and newcomers to the space, Reeves is committed to creating a product that meets the needs of all users.
As Fold continues to innovate and expand its offerings, the future looks bright for this Bitcoin app. With new features on the horizon and a commitment to providing a seamless experience for Bitcoin users, Fold is poised to become a leader in the world of Bitcoin banking.
