The resurgence of physical media sales in the form of Blu-Ray and DVDs has surprised many industry experts, with HMV boss Phil Halliday attributing the trend to consumers’ desire to own and rewatch their favorite movies and TV shows.
Despite the dominance of streaming platforms like Netflix and Amazon Prime, Halliday noted that sales of physical visual formats, particularly 4K and Blu-Ray, have been on the rise. This shift in consumer behavior has been reflected in HMV’s positive performance, with all main product areas experiencing growth.
While overall industry figures show a decline in DVD and Blu-Ray sales, HMV’s success in this area has been a bright spot for the retailer. The company’s focus on providing a wide selection of high-definition formats seems to have resonated with customers who value the tangible nature of physical media.
The comparison to the resurgence of vinyl records and CDs highlights a trend towards collecting and owning physical copies of media, even in an increasingly digital world. The recent sell-out of the 4K Ultra HD version of Oppenheimer further underscores the demand for high-quality physical formats.
Industry experts like Alice Enders of Enders Analysis point out that while streaming has become popular, physical formats still hold value for many consumers. The ability to access content without relying on streaming services that may change or remove titles is a key factor driving the continued appeal of Blu-Ray and DVDs.
HMV’s revival under the leadership of Canadian music retail executive Doug Putman has been a success story, with the reopening of its flagship store on Oxford Street receiving positive feedback. The brand’s long history and commitment to providing a wide range of physical media options have positioned it well to capitalize on the resurgence of Blu-Ray and DVD sales.
As the industry continues to evolve, HMV’s focus on meeting the demand for physical media while also adapting to changing consumer preferences will be crucial in maintaining its position as a leading retailer in the entertainment market.
