Calvin Klein, the iconic fashion brand known for its provocative ad campaigns and minimalist aesthetic, is undergoing a major transformation. After making waves with an ad campaign featuring actor Jeremy Allen White in nothing but his underwear, the brand is now shifting gears under the leadership of new creative director, Veronica Leoni.
Leoni, a 41-year-old Italian designer, is set to become the first woman to lead Calvin Klein in five years. Her appointment comes at a time when the fashion industry is experiencing a wave of designer reshuffling, with major brands like Valentino and Alexander McQueen also undergoing changes at the top.
The decision to bring in Leoni reflects a shift in the industry towards a more design-focused approach, as opposed to relying solely on celebrity endorsements and social media influencers. Calvin Klein’s global brand president, Eva Serrano, sees this as an opportunity to celebrate the brand’s return to its roots as a fashion powerhouse.
Under Leoni’s direction, Calvin Klein will be reviving its high-end Collection business and returning to the runway, potentially reclaiming its former position as a tentpole of New York Fashion Week. Leoni’s design aesthetic, described as twisted romantic minimalism, is expected to bring a fresh perspective to the brand and reinvigorate its presence in the fashion world.
The upcoming fall 2025 collection, set to debut early next year, is already one of the most anticipated events of New York Fashion Week. As the fashion industry continues to evolve, with designer reshuffles and brand reinventions, Calvin Klein’s appointment of Veronica Leoni marks a new chapter for the iconic brand.
The game of fashion musical chairs is just heating up, with rumors swirling about other major designer moves in the industry. As Calvin Klein prepares for its next chapter under Leoni’s leadership, fashion enthusiasts are eagerly awaiting to see what the future holds for this legendary brand.
