Catbird, a beloved jewelry brand that started as a tiny boutique in Williamsburg, Brooklyn, has now expanded its footprint across the country, captivating the hearts of millennial and Gen Z customers with its delicate and unique pieces.
Founded in 2004 by Rony Elka Vardi, Catbird quickly became a staple in the Williamsburg neighborhood, known for its itty-bitty, layerable jewelry pieces. Over the years, the brand has grown exponentially, opening stores in downtown Manhattan, Rockefeller Center, Boston, Los Angeles, and Washington, with plans to expand to San Francisco, Atlanta, and Chicago by 2026.
The brand’s success can be attributed to its demi-fine jewelry style, which offers high-quality pieces made of recycled 14-karat gold at accessible prices. Catbird’s aesthetic delicately straddles “trash and treasure,” appealing to customers who appreciate the brand’s unique charm.
With a strong emphasis on personal relationships and emotional connections to jewelry, Catbird has garnered a loyal following and caught the attention of celebrities like Taylor Swift and Meghan, Duchess of Sussex. Collaborations with prestigious institutions like the Metropolitan Museum of Art and popular brands like J. Crew have further elevated Catbird’s profile.
Despite its rapid expansion and nationwide presence, Catbird remains committed to maintaining the authenticity of its brand. Led by a new chief executive, Motoko Sakurai, the company aims to grow thoughtfully and continue offering customers the enchanting Catbird experience.
As Catbird continues to thrive and enchant customers across the country, its journey from a tiny Williamsburg boutique to a national cult brand serves as a testament to the enduring appeal of handcrafted, artisanal jewelry.
