The trend of pre-wedding cosmetic procedures is on the rise, with patients marrying later in life or taking on roles like mother of the bride or groom seeking “major transformations” before the big day. Dr. Maia notes that face-lifts and tummy tucks are particularly popular among women over 40, with some even scheduling multiple procedures before back-to-back weddings.
For those looking for a less invasive option, Botox treatments have become a go-to choice. Dr. Reish’s office sees patients spending an average of $1,000 to $1,400 on Botox treatments targeting multiple areas of the face. Lindsay Edgar, a 42-year-old wedding planner, decided to try Botox for the first time ahead of her upcoming nuptials after her facialist recommended it to enhance her makeup look in photos.
The pressure to look youthful and trendy in the wedding industry can be daunting for some brides, leading them to opt for pre-wedding cosmetic procedures. For Carly Hill, planning a bachelorette party in Palm Springs turned into a group Botox session by the pool, with her sister and the bride’s sister administering injections to the attendees.
As more brides-to-be and wedding attendees embrace pre-wedding Botox as a fun and practical activity, the trend of cosmetic procedures before the big day continues to gain popularity. Whether it’s a tummy tuck or a quick Botox treatment, individuals are seeking to look and feel their best as they celebrate love and new beginnings.
