Bitget, a prominent cryptocurrency exchange, has made waves in the industry with the launch of its Bitget Builders Program, a global recruitment initiative aimed at leveraging the influence of key opinion leaders (KOLs) to drive widespread crypto adoption.
In a strategic move to expand its reach and impact, Bitget is looking to onboard an additional 3,000 crypto influencers, adding to the 5,000 already involved in the program. This ambitious initiative is not just about boosting Bitget’s brand presence but also about catalyzing a broader movement towards crypto adoption, targeting what the company refers to as the “next billion users.”
The emphasis on global recruitment, without geographical restrictions, underscores Bitget’s understanding of the diverse and decentralized nature of the crypto ecosystem. By tapping into a worldwide pool of talent, the company aims to harness localized expertise and community-driven engagement to drive adoption in various regulatory environments and cultural contexts.
The Bitget Builders Program also reflects broader trends in the labor market, where traditional employment is giving way to freelance and gig opportunities. By categorizing participants into “Trading Builders,” “Brand Builders,” and “Community Builders,” Bitget is paving the way for a gig economy within the crypto space, offering not just financial incentives but also a path to professional independence.
Furthermore, Bitget’s approach to rewarding these builders is both generous and strategic, with significant commissions, exclusive event rewards, and comprehensive training provided to ensure their success. This investment in the builders underscores Bitget’s commitment to fostering a robust, informed, and engaged community, essential for the future of crypto adoption.
Overall, the Bitget Builders Program represents a calculated effort to accelerate mainstream cryptocurrency adoption by creating micro-ecosystems around the world. As the crypto landscape continues to evolve, initiatives like this will likely become more common, blurring the lines between marketing, community building, and education in the industry.
