Beck & Bulow, a renowned meat and seafood company based in Santa Fe, New Mexico, has made a groundbreaking announcement that is sure to shake up the industry. The company has decided to accept Bitcoin as payment both online and in-store, as well as include it in their employee 401k program. In addition, Beck & Bulow has committed to holding Bitcoin and revenue generated in Bitcoin in its reserves indefinitely.
From its humble beginnings selling meat door-to-door, Beck & Bulow has now become a major player in the meat supply chain in New Mexico, serving over 1,000 restaurants and retailers across the United States. The company’s recent expansion into exporting bison to Mexico further solidifies its position in the market.
The decision to embrace Bitcoin aligns perfectly with Beck & Bulow’s philosophy of financial sovereignty and food sovereignty. The company believes that just as every cut of meat tells a story of quality and craftsmanship, every Bitcoin block verifies a step towards a more decentralized and liberated future.
By holding all Bitcoin payments as savings and converting 20% of its assets to BTC for treasury reserves, Beck & Bulow is not only embracing the financial benefits of Bitcoin but also positioning itself as a forward-thinking company. The inclusion of Bitcoin in their employee 401k program demonstrates their commitment to investing in the financial futures of their team members.
This move by Beck & Bulow is part of a larger trend of businesses, both large and small, adopting the Bitcoin standard. As more companies recognize the potential of Bitcoin as a means of payment and a store of value, the cryptocurrency continues to gain mainstream acceptance. Beck & Bulow’s decision to embrace Bitcoin showcases the growing intersection between traditional industries and the world of cryptocurrency.
