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Australian children view gambling as a natural part of sports.

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The gambling industry in Australia is booming, with Australians now spending approximately A$25bn ($16.8bn; £12.9bn) on legal wagers each year. This has raised concerns about the normalization of gambling in society and its impact on individuals and families.

One such story is that of Sam, whose addiction to gambling led to devastating consequences, ultimately resulting in his untimely death. His sister Amy, who witnessed the destructive effects of gambling on her brother, is one of many who have come forward to testify in a parliamentary inquiry into the impacts of gambling in Australia.

The inquiry found that there are “few safeguards” in place to protect those battling addiction and recommended 31 reforms to address the issue. Pressure is now mounting on Prime Minister Anthony Albanese to take action, with calls for a ban on gambling advertising to prevent the “grooming” of a new generation of children to gamble.

However, the government is considering a cap on advertising instead of a full ban, citing concerns about the financial implications for the industry and the role gambling ad revenue plays in supporting free-to-air broadcasters. This has sparked a debate about the influence of corporate interests on policy decisions and the need for common-sense reform.

Advocates argue that gambling should be reframed as a major public health issue rather than a recreational pursuit, given the significant risks and harms associated with it. They point to the success of banning tobacco advertising in reducing smoking rates as a model for addressing the issue of gambling.

As the government weighs its options, individuals like Sean, who has struggled with gambling addiction for over 18 years, emphasize the urgent need for action. Despite warnings and awareness campaigns, the allure of gambling remains strong for many, leading to devastating consequences for individuals and families.

For Amy, the debate over gambling advertising has become too “insensitive” to follow, as she grapples with the lasting impact of her brother’s addiction. She, along with other advocates, is calling for a full advertising ban to prevent further harm and protect vulnerable individuals from the destructive effects of gambling.

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