Uniswap Labs Acquires “Crypto: The Game” Ahead of New Season Launch
Uniswap Labs, a prominent decentralized exchange, has made a significant move by acquiring the popular on-chain survival game “Crypto: The Game” (CTG) as it gears up for the launch of its highly anticipated third season.
The acquisition deal, which involves a combination of cash, tokens, and equity, ensures that the game’s original founders—Dylan Abruscato, Tyler Cagle, and Bryan Lee—will continue to lead the development of CTG as part of the Uniswap Labs team.
Since its debut earlier this year, CTG has garnered immense interest within the crypto community. The second season saw all 800 NFT passes sell out in under 15 minutes, with resale prices showing a 40% markup.
Inspired by popular TV shows like “Survivor” and “Squid Game,” CTG involves contestants competing in various challenges. Players pay an entry fee of 0.1 ETH (approximately $354) and are divided into groups to face daily challenges and elimination rounds over a 10-day period.
Mary-Catherine Lader, Uniswap Labs’ COO, expressed enthusiasm about the acquisition, highlighting the game’s ability to generate excitement and engagement within the crypto space. This move underscores Uniswap Labs’ commitment to enhancing its presence and offering innovative experiences in the crypto realm.
The news of the acquisition comes amidst legal challenges for Uniswap Labs, including a Wells notice issued by the SEC in April, which the company has contested.
With the upcoming launch of CTG’s third season under the Uniswap Labs umbrella, the crypto community eagerly anticipates the continuation of this thrilling on-chain gaming experience.
