FIFA Nears Agreement with Apple for Worldwide Television Rights to New Tournament
FIFA, soccer’s global governing body, is on the brink of finalizing a deal with tech giant Apple that would grant the company exclusive worldwide television rights for a groundbreaking new tournament set to take place in the United States next summer. The monthlong competition, similar in format to the World Cup and featuring top teams from around the world, has been championed by FIFA president Gianni Infantino.
According to sources familiar with the matter, the agreement between FIFA and Apple could be announced as early as this month. The deal, which has been in the works for some time, has faced setbacks in the past, including plans to hold the tournament in China in 2021 that were derailed by the pandemic.
While the value of the deal may fall short of FIFA’s initial $4 billion estimate, it represents a significant milestone for the organization as it marks the first time FIFA has agreed to a single worldwide contract for a major event. The move also signals Apple’s continued interest in the world of soccer, following a recent $2.5 billion deal for streaming rights to Major League Soccer.
The tournament, scheduled for June 15 to July 13, 2025, is expected to draw interest from broadcasters and commercial partners worldwide. However, concerns have been raised about the exclusivity of the event to Apple TV+ subscribers, with some questioning the potential impact on viewership.
As streaming services increasingly vie for live sports content to attract subscribers, the FIFA tournament represents a significant opportunity for Apple to expand its sports programming offerings. The deal, if finalized, could help elevate the tournament’s profile and secure the necessary funding and sponsorship to ensure its success.
With the clock ticking to secure the deal ahead of upcoming advertising upfronts, FIFA and Apple are under pressure to finalize the agreement and make an official announcement. As details continue to emerge about the tournament, including its name and participating teams, soccer fans around the world eagerly await the kickoff of this exciting new competition.
