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Ampla, a Lender specializing in Consumer Brands, Encounters Financial Challenges

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Title: Financial Struggles of Popular Lender Ampla Send Shock Waves Through Small Businesses

In recent news, the popular lender Ampla, backed by venture capital firms, is facing financial difficulties that are causing concern among small clothing and home furnishing companies that rely on its financing. The New York-based lender, known for offering low rates to small direct-to-consumer brands, has been forced to lay off half of its workforce and tighten or freeze clients’ lines of credit.

According to sources familiar with the firm’s finances, Ampla has been actively seeking a buyer in recent weeks after unsuccessful attempts to raise more capital late last year and this year. The lender, founded in 2019, has whittled down its borrower list to around 100 to 150 clients, leaving many struggling to find alternative financing options.

The troubles at Ampla are reflective of a broader trend in the direct-to-consumer business sector, where some companies are facing financial challenges and a more cautious investment environment. Investors and banks have become wary of working with smaller and relatively untested businesses, especially as interest rates have risen.

Ampla’s clients, who range from $5 million to $50 million in annual revenue, have praised the lender for offering favorable interest rates that allowed them to buy inventory and run marketing campaigns. However, many have been left in a lurch as Ampla has tightened its credit lines and advised them to seek other lenders.

The lender’s financial woes have also led to legal action, with Ampla suing one of its customers, Burke Decor, for breach of contract in federal court in Ohio. The furniture and home-goods brand allegedly owes Ampla $6.4 million plus interest, according to the lawsuit.

As the fallout from Ampla continues to unfold, entrepreneurs in the direct-to-consumer category are reevaluating their financing options. Some have turned to alternative lenders like Dwight Funding, Parker, Ramp, and Settle, while others are exploring refinancing options to mitigate the impact of Ampla’s struggles.

Overall, the financial difficulties at Ampla have sent shock waves through the small business community, highlighting the challenges faced by direct-to-consumer brands in a changing economic landscape. The lender’s troubles serve as a cautionary tale for businesses and investors alike, underscoring the importance of financial stability and prudent lending practices in a volatile market.

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