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The Transformation: From Novelist to Pop Star

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Ali Sethi’s 2022 global hit song “Pasoori” has taken the music world by storm, with its unique blend of Urdu and Punjabi lyrics, flamenco handclaps, and reggaeton beat. The refrain, “I hope you fall in love, I hope it breaks your heart,” has sparked debate over whether it’s a curse or a blessing.

The song, performed as a duet with Pakistani singer Shae Gill, defies simple classifications, according to Sethi. It’s been viewed over 850 million times on YouTube, including by countless Indian fans. Sethi, known for his mastery of microtonal singing and traditional music influences, composed “Pasoori” in response to a thwarted collaboration with an Indian organization due to a ban on hiring Pakistani creatives.

Sethi, who grew up in Lahore and now lives in Manhattan’s East Village, has been praised for his ability to blend different musical styles and themes. He sees music as a way to bridge divides and promote inclusivity, drawing on the rich tradition of South Asian music to create a sound that is both modern and rooted in tradition.

As he prepares to release his forthcoming pop album this summer, Sethi continues to push boundaries and experiment with different languages and musical genres. His goal is not just to create something for everyone, but to create a transformative experience that challenges listeners to think differently and embrace change.

With his unique blend of reggaeton, raga, and global beats, Sethi hopes to inspire others to embrace diversity and shape-shift along with the music. As he navigates the complexities of identity and artistry, Sethi remains committed to using his platform to promote unity and understanding in a world that is often divided.

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