Meruert Tolegen Makes Serene Debut at New York Fashion Week Amid Winter Storm
In a poetic display of artistry and craftsmanship, designer Meruert Tolegen made her New York Fashion Week debut in February amidst a winter storm. The setting was a former shopping arcade in Chinatown, where snow fell gently outside the windows as models glided down the runway in romantic and ethereal creations.
Tolegen’s collection featured a Pierrot-inspired black silk dress adorned with beaded flowers, an ivory smocked lace dress with panniers, and a white satin puffer coat with a delicate floral print. The show notes included a passage from Belgian writer Paul Willems, adding to the moment’s synergy and serenity.
At 32 years old, Tolegen has already established herself as a new talent to watch. Her designs, rich in trimmings and technical skill, exude a blend of vintage charm and modern freshness. Born out of an online children’s clothing retailer, Tolegen’s namesake brand reflects her love for beauty and craftsmanship.
Growing up in Almaty, Kazakhstan, Tolegen’s childhood memories of her grandparents’ house and the surrounding nature inspire her creations. Her women’s line, initially an art project, has evolved into wearable pieces that balance sweetness with sharp tailoring. Tolegen’s vision extends beyond gender, as she introduced men’s looks in her February show.
With a touch of whimsical irreverence, Tolegen’s designs feature playful prints and unexpected details. From ghostly figures flying through ranunculus to creatures that are part-woman, part-swan, her pieces invite a closer look to uncover hidden secrets.
Tolegen’s unique blend of artistry, craftsmanship, and storytelling captivated audiences at New York Fashion Week, solidifying her place as a rising star in the fashion world.
